As Valentine's Day approached, I was entrusted with leading and executing a social campaign designed to evoke both emotion and excitement.
Art Direction, Design, Animation
Adobe: After Effects, Photoshop
The above was designed as a web banner for the google form used to collect the memories submitted by Howard University's community.
I initially designed this 1080x1080 graphic for Howard's Instagram feed and later repurposed it in various sizes.
To modernize Howard University's heritage brand for communication design, I combined holiday icons and text animations to create a virtual greeting card in after effects for social media, aligning it with industry.standards for motion.
The below was designed for Howard's instagram story.
On the left, the expanded 1920x1080 static variant of the initial graphic–designed with enough white space for creative placement of in-app call to actions.
On the right, the animated virtual greeting card created using after effects resized.
