Howard University Department of Athletics announced season tickets for the 2022 football campaign were on sale. I was asked to design a web banner and social graphics to advertise their latest season ticket options for the new year.
Art Direction & Design
Adobe: Photoshop, Illustrator, Lightroom
After selecting a range of action shots out of the options provided by the teams administrative staff members, I used photoshop to mask individual players and scenes to later serve as key art in the banner above and social graphics below.
The goal was to communicate the newly available season ticket package options for purchase. So, I thought to design four 1080x1080 social graphics that would be posted in the form of a sliding carousel on Howard University's football teams' instagram feed.
The idea was to immediately capture the attention of each viewer before they have a second to scroll to another post. Layering textures, action shots, brand colors, and other light effects with the intent to invoke excitement as one learns more about ticket options with each swipe.